Visual Design Pathway Overview:

The Visual Design Pathway provides hands on training for students in all facets of the Multimedia Industry including: graphic design, desktop publishing, web design, digital photography, animation & motion graphics, and video production.

Throughout the experience students will create and maintain an in-depth online portfolio that showcases their training to prospective colleges and employers. Also, students following this pathway are automatically enrolled in and compete annually in the SkillsUSA State Competitions.

The environment of the shop is primarily a computer lab setting where students work with state of the art Apple IMAC computers that utilize the latest industry-standard graphics software - Adobe Creative Cloud. Through lectures, software demonstrations and hands-on exercises and projects, students will acquire the skills and knowledge to use the computer and the digital camera, as creative tools to form the foundation of a solid portfolio that could be used to enter the workforce, a certificate/college degree program.

Instructor Profiles:

Rene Gagnon - Junior & Senior Instructor

Contact Instructor:

Maria Lauer - Freshman & Sophomore Instructor

Contact Instructor:

Course Syllabus:

English Version

Spanish Version

Skills & Skill Areas:

  • OSHA Certification
  • Safety Practices
  • Preproduction Practices
  • Principles & Elements of Design
  • Advertising Layout & Design
  • Illustration
  • Mural Creation
  • Apparel Design & Silk Screen Printing
  • Digital Photography
  • Photo Editing
  • Shoot & Edit Video
  • Animation
  • Website Design & Development
  • Vinyl Lettering
  • Typography
  • Printing

Pathway Sequence:

Visual Design Discovery

This course introduces students to the fundementals of design. Students will be exposed to industry standard image editing software and basic design principals and theory in a state of the art computer lab setting.

Visual Design I

The focus of the VD pathway is to prepare students for an entry level career or post secondary education in a variety of design oriented programs. Students enrolled in VD I will explore the formal elements of design including composition, color, texture, and shape in the form of applied visual problem-solving exercises in which typography and meaningful concept are added in order to shape the work into effective graphic design communication. Students will explore many industry standard software applications during the course and develop a portfolio website.

Visual Design II

Students enter VD II with a solid foundation in the formal principles and elements of design that they now apply to Digital Photography and Video Production. During the first semester students learn how to correctly operate a professional digital camera in both outdoor and indoor studio scenarios. Students use professional lighting, composition techiniques and computer editting to create a well rounded photography portfolio. During the second semester students take the knowledge they acquired in photography and apply it to Video Production projects. Students learn editting, motion graphic animation, audio creation, and camera movement techniques to create stunning video projects.

Visual Design III

VD III continues with building on past knowledge acquired during the students journey in Visual Design with the emphasis on building the students drawing portfolio for entry into a college degree program. Many illustration and drawing techniques are exposed to the students in a wide variety of drawing media; pencil, charcoal, and ink. All students will also have time to form independent projects that focus on the students main area of focus.

Career Options:

The Visual Design Pathway prepares students with practical skills that enable students to work in the field or pursue higher education. Many students enrolled in the program are preparing themselves to enter into a college certificate or degree program in Graphic Design or Multimedia Arts. Below is a list of jobs graduates from the Visual Design Pathway are qualified for, depending on the level of their education.

Durfee Diploma & Visual Design Certificate

  • Desktop Publisher
  • Layout Designer
  • Photography Assistant
  • Sign Shop Assistant

Associate Degree

  • Design Agency Intern
  • Digital Photographer
  • Videographer - Editor

Bachelors Degree

  • Graphic Designer
  • Web Designer / Developer
  • Creative Art Director
  • Advertising / Marketing
  • Industrial Designer
  • Animators / Motion Graphic Artists

Industry Links:

For more information on the career outlook for the Graphic Design Industry visit:

Bureau of Labor Statistics - Occupational Outlook Handbook

In accordance with the Carl D. Perkins Career & Technical Education Improvement Act of 2006, BMC Durfee High School and Bristol Community College have agreed to offer students at the high school the opportunity to earn and transfer 4 college credits to Bristol Community College upon graduation and enrollment at BCC.

Articulated Courses:

Computer Design & Visual - ART260

3 Credits
Review/acceptance of digital portfolio that includes Adobe Illustrator and Photoshop

Digital Photography - ART151

1 Credits
Review/acceptance of digital portfolio that includes Adobe Illustrator and Photoshop

Eligible Degree and/or Certificate Programs:

  • Animation & Motion Graphics Degree Program
  • Art/Fine Arts Degree Program
  • Graphic Design Degree Program
  • Web Design & Media Arts Degree Program
  • Graphic Design Certificate
  • Web Design Certificate